He retired from ford motor company on july 1, 2014. Hoffmans american icon brilliantly recounts the lazaruslike resurgence of the ford motor company under the bold and inspiring leadership of ceo alan mulally. When alan mulally was named president and ceo of ford, in 2006, the famous american automaker was on the brink of bankruptcy. On the verge of collapse, ford went outside the auto industry and recruited mulallythe man who had already saved boeing from the deathblow of 911to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanagement and. Hoffman alan mulally and the fight to save ford motor company. At the end of 2008, ford motor company was just months away from running out of cash. Alan mulally, leadership 2017 the franklin institute. We have seen a few books now about the near collapse of the u. Alan mulally and the fight to save ford motor company ebook. He is former president and chief executive officer of the ford motor company. During the year i spent researching and writing this book, i spent many hours sitting across the table from mulally in his corner office on the twelfth floor of fords world headquarters. Alan mulally and the fight to save ford motor company bryce g. Bryce hoffman visited the westminster branch this past fall and revealed the inner workings and covert meeting held at ford.
On the verge of collapse, ford went outside the auto industry and recruited mulally the man who had already saved boeing from the deathblow of 911to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanagement and denial. He spent countless hours with alan mulally, bill ford, the ford family, former executives, labor leaders, and company directors. He reflects on his leadership style and his efforts to turn around the organization. The third generation ford focus was proof positive of the new one ford philosophy espoused by mulally. Aug 22, 2012 the book talks about the steps alan mulally took as the ceo of the company to save it from the hands of government while gm nyse. He turned to a detroit outsider, alan mulally, credited already with the post911 resuscitation of boeing and lured to ford by the prospect of saving an american and global icon. American icon by bryce hoffman alan mulally and the fight to save ford motor company my thoughts. Alan mulally and the fight to save ford motor company. American icon tells the story of fords downfall and revival largely through the eyes of the top brass that lived to tell the tale. A helpful andor enlightening book that has a substantial number of outstanding qualities without excelling across the board, e. American icon is the compelling, behindthescenes account of that epic turnaround.
However you cant be an american and not hope for ford motor company to win at the end of the story. In the bestselling tradition of too big to fail and the big short, american icon is narrative nonfiction at its vivid and colorful best. I got a chance to finish the book american icon by bryce g. Mulally s achievements at ford are chronicled in the book american icon. Hoffman and 20,000 other business, leadership and nonfiction books on getabstract. These are a few of the scenes painted by detroit news auto industry writer bryce hoffman in his new book, american icon. Alan mulally and the fight to save ford motor company pdf,, download ebookee alternative working tips for a improve ebook reading experience.
Apr 01, 2012 it is a remarkable comeback, all the more noteworthy because ford was the only big three carmaker not bailed out by taxpayer money. Hoffman, author of the bestselling book american icon. Hoffman recounts how mulally applied his engineering training to the failing automaker to reduce drag and improve aerodynamics. Access a free summary of american icon, by bryce g. Mulally was the executive vice president of boeing and the ceo of boeing commercial airplanes bca. The book talks about the steps alan mulally took as the. Bryce hoffman has done a stellar job of capturing the ford storyand more to the point showing us how mulally did it. Lessons on leading change from an american icon webinar. A helpful andor enlightening book that combines two or more noteworthy strengths, e. Ford motor company has seen many existential crises in its 111year. He recounts how ford recruited boeing executive alan mulally to pull the company from bankruptcy.
It is a remarkable comeback, all the more noteworthy because ford was the only big three carmaker not bailed out by taxpayer money. Developed by the military and intelligence agencies, red teaming is a revolutionary way to stresstest strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world. Alan mulally and the fight to save ford motor company hardcover author. Alan mulally and the fight to save ford motor company, hoffman explores how mulally helped ford avoid the fate of its fellow automakers. How mulally engineered fords historic turnaround, transforming it into the worlds most profitable car company by 2011, will, no doubt, become the stuff of. Alan mulally and the fight to save ford motor company by bryce g.
With the auto industry careening toward ruin, congress. Part biography and part business story with insights into leadership and management practices. Alan mulally and the fight to save ford motor company hoffman. On the verge of collapse, ford went outside the auto industry and recruited mulally the man who had already saved boeing from the deathblow of 911 to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanagement and. I chronicle those events in my new book, american icon. Alan mulally and the fight to save ford motor company is a book written by bryce g. This is the greatest strength of the book, and its greatest weakness. The book turns ford ceo alan mulally into an almost impossibly ideal person, and the prose about him is unrelentingly chipper for about 12 hours of reading time. Alan mulally and the fight to save ford motor company, hoffman explores how mulally helped ford avoid the. Alan mulally and the fight to save ford motor company reprint by hoffman, bryce g. Everyday low prices and free delivery on eligible orders.
A compelling narrative that reads more like a thriller than a business book. Alan mulally and the fight to save ford motor company, lead a free webinar. Hoffman, one of americas best auto industry reporters, has written a timely book about the relevance of ford that serves as a larger metaphor for america at large. Its a compelling, fascinating read not only for the drama of the story itself, but for alan s management practices which rely on collaboration, teamwork, transparency, and absolute honesty about the situation at hand. Alan mulally and the fight to save ford motor company ebook written by bryce g. The book offers a brief history of the automaker and explores the problems. Alan mulally and the fight to save ford motor company is a book. Alan mulally and the fight to save ford, author bryce g. Download for offline reading, highlight, bookmark or take notes while you read american icon. Jan 01, 2012 american icon by bruce hoffman explored the incredible turnaround of the ford motor company and the dynamic alan mulally. Hoffman outlines the key steps taken by ford ceo alan mulally to turn the automaker around, as detailed in hoffmans new book, american icon.
Under mulally s leadership, ford weathered the turbulence of the global financial meltdown and emerged as. A wall street journal bestseller that was named one of the best business books of the year by bloomberg, american icon is the inside story of the epic turnaround of ford motor company under the leadership of ceo alan mulally. Nine things i learned from alan mulally porchlight books. Alan mulally biography, age, ford, book, boeing, wife, net. May 16, 2012 these are a few of the scenes painted by detroit news auto industry writer bryce hoffman in his new book, american icon. American icon the inside story of the epic turnaround of ford motor company under the leadership of ceo alan mulally.
Wonderful, interesting and exciting book about alan mulally, ford motor company, the auto industry and corporate america. Aug 24, 2018 american icon by bryce hoffman alan mulally and the fight to save ford motor company my thoughts. Hoffman about the turnaround of ford motor company under the leadership of ceo alan mulally. Mulally immediately shifted fords organization from a hierarchy to a matrix structure, allowing its leaders to better. Alan mulally and the fight to save ford motor company from the worlds largest community of readers. Alan mulally and the fight to save ford motor company, crown business, 2012. The insights are especially applicable if inheriting a position at a dysfunctional company and are trying to improve and change company culture. Mulally s achievements at ford are chronicled in the book, an american icon. American icon is a story of leadership that offers valuable lessons for organizations of all sizes. Alan roger mulally born august 4, 1945 is an american aerospace engineer and manufacturing executive. By making critical and contrarian thinking part of the planning process, red teaming helps companies and other organizations.