It means the number of products that company is offering. Coca cola company report contains more detailed analysis of coca cola marketing strategy covering issues of coca colas public relations, events and experiences and direct selling. The report also comprises application of swot, pestel, porters five forces and valuechain analyses on coca cola company, along with analysis of companys. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Page 65 project report on coca cola company and study of. Effect of sales promotion on the marketing of coca cola brand of soft drinks project material. Need essay sample on food marketing report the coca cola company. Project report on cocacola free download as word doc.
Discover all relevant statistics and data on the cocacola company now on. After colonel john pemberton was injured in war and addicted to morphine, he looked into ways to find a cure for the addiction and finally in 1886, the first nonalcoholic version of a french coco wine called cocacola was made. This report will analyse how each process and procedure is undertaken and how. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Pepsi was crushed many a times in the international market due to the coca colas indepth knowledge of marketing strategies and local community. Business strategy for cocacola company research paper. Coca cola business plan project by curtis koch on prezi. The proposal requests that the board issue a report on sugar and public health, with support.
Coca cola case study introduction the purpose of this paper is to present a strategic marketing plan to identify and evaluate new business opportunities for coca cola amatil, a leading beverage manufacturer based in australia. The operating environment of our company contains two parts. Please, sit back and study the below research material carefully. Cocacolas headquarters are based in midtown atlanta, georgia, usa. Cocacola also owns the brands and is responsible for consumer brand marketing initiatives. Upcountry market under the guidance of name of guide.
Integrated marketing communication tools used for cocacola. By mian badshah in marketing management perspective, the 4 ps application in a company and swot and pest analysis. The companys information systems and services department needed to track all of its projects in a single repository and to do more detailed cost reporting than its project. Coca cola has been struggling to venture into the arab world. Changes in laws and regulations, including changes in accounting standards, taxation. Strategy implementation for cocacola company research. The cocacola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Cocacola is an enterprise that keeps pursuitting innovations. The business of the company in middle east during the period of 1968 to 1991 as it was boycotted by the arab league, 2015. Several divisions have been created across the globe and heads of each division report to the parent company. The cocacola bottlingcompanycoke stock dipped byfivedollars on. A project on marketing mixcoca cola free download as word doc.
The analysis will begin with a brief background of the company including company mission statement and business objectives. Coca cola business overview curtis koch company overview mission. Marketing plan coco cola executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Project report oncocacola companyand studyofcustomerpreference for cocacola brands witerence to cocacola india. This academic report is intended to provide a detailed analysis of the marketing plan of cocacola company. If you continue browsing the site, you agree to the use of cookies on this website. The unauthorized history of the great american soft drink and the company that makes it by mark pendergrast 1993. Project on marketing strategies of coca cola slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Funding provided by cocacola singapore or the cocacola companys u. The coca cola comp coca cola any, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. A research project in coca cola 1 a research project report on report on brand positioning of pepsi co. Doc project report on marketing strategies of coca cola. Inmarket project work and instructorled trainingand pro tools 8 for dummies pdf coachingthat.
Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india the primary tool for the data collection used in this study is the respondents response to the questionnaire given to them. Uniprojects aim of providing this effect of sales promotion on the marketing of coca cola brand of soft drinks project research material is to reduce the stress of moving from one school library. Integrated marketing communication tools used for cocacola objective key elements brands of cocacola memorable slogans advertising direct marketing interactive marketing sales promotion public relations kotler, 2012 create a strategic emotional bond for cocacola kotler. Executive summary this phenomenal bottling company has a long history in the beverage business. The coca cola bottlingcompanycoke stock dipped byfivedollars on. Project report oncoca cola companyand studyofcustomerpreference for coca cola brands witerence to coca cola india. Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india this report has been prepared with a specific purpose in mind. The cocacola bottling company coke stock dipped by fivedollars on. It outlines the history and current scenario of the cocacola company globally and locally. The popularity of coca cola can be summarized from the following facts. Download file to see previous pages the cocacola company was created in atlanta, georgia in 1886.
Refresh the world inspire moments of optimism and happiness create value and make a difference. Cocacolas headquarters are in atlanta, georgia, in america. The study of consumers attitudes and behaviors towards carbonate soft drinks 148 pp. Consolidated ccbcc is a leader in manufacturing, selling, and distributing carbonated soft drinks, bottled water, teas, juices, and energy drinks. Project report on coca cola company and study of customer preference for coca cola brands with reference to coca cola india this report has been prepared with a specific purpose in mind. Search and upload all types of project report of coca cola projects for mbas on. Project report on cocacola coca cola the coca cola company. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a profession. It engages in the manufacture, distribution, and marketing of nonalcoholic beverages and syrups. The cocacola company one cocacola plaza atlanta, georgia 303 18007885047 subject. This is a research report on project report of coca cola by vikas gupta in marketing category. It outlines the history and current scenario of the coca cola company globally and locally. After the death of candler in 1919, the company went into the hands of the banker ernest woodruff, and then was inherited by his son, robert woodruff, who ran the company until his death in 1985. Todays top 28 the coca cola company project management management jobs in atlanta, georgia, united states.
The first part of the study takes us through the present state of affairs of the beverage industry and coca. Project on marketing strategies of coca cola slideshare. It guarantees the highest standards in quality, the environment, safety and the health of customer. Our bottling partners manufacture, package, merchandise and. In a 2017 lawsuit filed by the nonprofit praxis project, against the company and its trade. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united. Hello, i had made on of the marketing project on coca cola.
It is best known for its flagship product, cocacola, and is. The company is responsible for the production and distribution of 400 brands of beverages, which include light and diet beverages, juice drinks and juice, waters, coffees, teas, energy and soft drinks. An enterprise desk research report on submitted in partial fulfillment of the requirements for the degree of master of business administration to by name of students 12345 prn no. And they requires each business within the cocacola system must establish, implement, document and maintain a safety and quality system in accordance with tccms requirements. Effect of sales promotion on the marketing of coca cola. In 2007, 2008, the quality index rating of coca cola company was 94. Project report on marketing strategies of coca cola submitted by acknowledgements. An executive summary of cocacolas marketing plan kibin. The company spends nearly around 60% of its budget on the advertising projects.
Major competitors of coca cola research paper example. To study how the finance department of hindustan cocacola marketing company works. Cocacola is the worlds largest beverage company, it carries more than 500 sparkling and still brands including sprite, fanta, diet coke, cocacola zero, cocacola life, minute maid, ciel and many more. The mission of the cocacola business, pro e pdf born 128 years ago in.
Coca cola marketing analysis project report swot analysis. Paul tj james abstract thai carbonate soft drinks market in thailand, the carbonate soft drink is a huge part of the total drink market. Project report on coca cola pdf coca cola the coca. Strategy implementation for cocacola company strategy implementation for cocacola company insert name insert grade course insert 11 january 2011 strategy implementation for cocacola company introduction throughout its history, cocacola company has gradually established some of the best market brands, which customers have identified it with for a long time. Cocacola started as a cure for the addiction to morphine.